01 - Combine sugar, yeast, and warm water in a large bowl. Let stand for 5 minutes until mixture becomes foamy, indicating yeast activation.
02 - Add flour, salt, and olive oil to yeast mixture. Mix until a shaggy dough forms, then transfer to a lightly floured surface.
03 - Knead dough for 8–10 minutes until smooth and elastic. Proper kneading develops gluten structure for a fluffy texture.
04 - Place dough in a lightly oiled bowl, cover with plastic wrap or damp towel, and let rise in a warm area for 1 hour until doubled in size.
05 - While dough rises, mix softened butter, minced garlic, parsley, rosemary, chives, pepper, and salt in a small bowl until thoroughly combined.
06 - Punch down risen dough to release air. Roll out into a rectangle approximately 9x13 inches on a lightly floured surface.
07 - Spread garlic and herb butter evenly over the entire surface of the rolled dough, leaving a small border around edges.
08 - Roll dough up tightly from the short end. Place seam side down in a greased loaf pan, tucking edges underneath.
09 - Cover loaf pan and let rise for 30 minutes. Preheat oven to 350°F during the final 10 minutes of rising time.
10 - Bake for 30–35 minutes until golden brown and loaf sounds hollow when tapped on bottom.
11 - Cool in pan for 10 minutes, then transfer to wire rack. Slice with serrated knife and serve warm.